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Do you want to grow your business by increasing sales and the number of customers served but are unsure how to achieve your goals?
Ambitious growth is just one of the reasons our clients get in touch.
Whatever your marketing challenge, we can help.
Are you looking for ambitious growth?
“Readability has worked with FlipFlop Marketing since 2007 and during this time Elaine has caused a deep rooted change in my attitude to “marketing” – from sceptical to believer and now almost evangelic about the power of marketing!
Elaine understands how businesses work and offers practical, cost effective marketing advice and support to help our company grow.”
Chris Edney, Managing Director, Readability Ltd
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In today’s operating environment there is no excuse for not measuring the success of your marketing activity and assessing how well it is aligning with your overall business objectives.
We can help you get the best from the many tools available to track performance across all marketing channels.
A goal and a success metric can be defined for every marketing activity that you undertake... MORE >>
“Which way you ought to go depends on where you want to get to” (Lewis Carroll)
Market research involves collecting, analysing and interpreting information about a marketing challenge that your business is facing... MORE >>
The competitor analysis assesses the competitors who operate within your existing market or proposed market... MORE >>
Target marketing helps you understand who your target customers are and how best to reach them... MORE >>
A marketing strategy is a roadmap that details ideas you need to implement to get from where you are now to where you want to be... MORE >>
Outsourcing your marketing to a trusted, professional third party means that the tactical marketing activities required to implement your marketing strategy actually happen. Your marketing message gets delivered to the right people in the most appropriate way.
There are literally dozens of marketing activities that you can use in the execution of your marketing strategy. From writing blogs to sending out email campaigns, from Facebook advertising to creating printed newsletters.
We can help either directly or through our network of trusted partners who we know from first-hand experience have the required expertise to deliver results that will exceed your expectations... MORE >>
A detailed review of your current marketing strategy and activities to assess how they are working... MORE >>
A month by month guide to what marketing activity to undertake and when… MORE >>
MARKETING ACTIVITY PLAN
Writing content for a website, email, newsletter, blog, text for a flyer, brochure or profile... MORE >>
Create a tangible piece of marketing communications and connect with your target market… MORE >>
Marketing activity carried out via electronic media that offers instant feedback and reporting… MORE >>
Manage, protect, enhance and build your reputation online and offline... MORE >>
Strategy and content creation to develop your online community and measure and refine the results… MORE >>
WELCOME TO FLIPFLOP MARKETING
Practical marketing driven by business experience
FlipFlop Marketing creates practical marketing strategies founded on direct industry experience, across a diverse range of industry sectors including manufacturing, engineering, public sector, professional services and education.
The success which FlipFlop Marketing has delivered to clients across the East of England for the past 16 years, is based on understanding their businesses from an operational, financial and marketing perspective... MORE >>
The psychology behind knowing your audience
The power of positioning
At this moment in time, it seems like the whole nation is glued to their TV screens. If it isn't the World Cup it's Love Island. Yes, you heard that right.
Many moons ago, when I was just a slip of a girl, I was introduced to the marketing classic – “Positioning: The Battle for your Mind: How to be Seen and Heard in the Overcrowded Marketplace” first published in 1980 by Al Ries and Jack Trout.
01440 710 158
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