Practical marketing driven by business experience

FlipFlop Marketing creates practical marketing strategies founded on direct industry experience, across a diverse range of industry sectors including manufacturing, engineering, public sector, professional services and education.

The success which FlipFlop Marketing has delivered to clients across the East of England for the past 16 years, is based on understanding their businesses from an operational, financial and marketing perspective.

About Elaine Carr

Elaine Carr has 35 years of experience working in industry and commerce, and over 25 years in the field of marketing.

Having progressed from a career in logistics with a multinational manufacturing corporation Elaine made headway into the world of corporate marketing in a product management role.

After several years as Operations Director of a family owned and run business with 22 staff Elaine accepted a strategic marketing position with a micro business in the events sector. Elaine assumed responsibility for developing and launching their range of products and services.

In 2002 Elaine established FlipFlop Marketing and specialises in helping SMEs to adopt a structured approach to their marketing.

Elaine combines a strong analytical skill set with a process driven and highly disciplined approach. As a result of her extensive experience and through understanding of the operational and financial aspects of running a business Elaine has a track record of creating feasible, viable marketing campaigns that deliver results.

Elaine works with clients who want to grow their businesses effectively through the implementation of practical marketing. She imparts her knowledge and expertise to demonstrate how applying a structured approach to marketing will enable clients to correctly identify their target market; articulate a compelling message; deliver that message effectively and measure the return on investment in their marketing.

Success for Elaine is attained when her clients are able to take over the routine marketing activities internally.


Your current marketing is not generating a return on investment

Marketing spend a cost not an investment? You might need to revisit who you are marketing to, what you are saying to them and the tactical marketing activities being used to communicate your marketing message.

Our philosophy at FlipFlop Marketing is that marketing delivers results – it is always an investment, never a cost.

You are looking to work with an experienced marketing specialist, a trusted authority on marketing

Have you have reached the conclusion that to progress with your marketing you need to bring in external resources with the appropriate marketing expertise?

FlipFlop Marketing has provided practical marketing advice and support to SMEs across East Anglia since 2002. We go out of our way to understand and add value to your business.

You are ready to outsource your marketing but need to feel confident you will not lose managerial control or incur hidden costs

Realised that you need support with your marketing?

That is the first step however it requires a leap of faith to actually engage the services of a third party to develop and deliver such a fundamental part of your business. There are so many “What ifs?” to answer; the stakes are high if you make a wrong choice.

At FlipFlop Marketing the scope, objectives and costs of your marketing project are agreed from the outset. Our “Satisfaction Guaranteed” promise ensures your risk is mitigated.

Relationships matter to you

Do you want to work alongside a proactive and dependable marketing partner that you can trust – on all levels? You want to be able to trust in the marketing advice you receive, to trust that your confidentiality will be respected and to trust that your marketing agency will always do what is best for you.

Trust and integrity are at the top of FlipFlop Marketing’s list of brand values.


“Unlike other marketing agencies, FlipFlop’s approach to marketing is wholly practical and realistic to the needs of the business.”

John Mayhew, Chairman - Fiscale Ltd

View all testimonials >>


Relationships matter to us

We like to develop long term partnerships with our clients; to be their “go to place” for anything marketing related! By working with clients’ month in and month out we can really get to know and understand their businesses; to become their “virtual marketing department”. This in depth knowledge of a client’s business enables us to always be looking for opportunities and ideas that could be of benefit or interest; to take a proactive role in our client relationships.

We want to find out what makes you and your business tick. If you are looking for a typical arm’s length outsourcing arrangement then it is unlikely that FlipFlop Marketing is the right marketing consultancy for you.

Keeping it simple

The first step to becoming a client is a face to face meeting where we can discuss your requirements. We offer a free consultation to all prospective clients to establish exactly what you are looking for and identify ways in which FlipFlop Marketing could be of assistance.

After the meeting we will send you a Terms of Reference outlining the marketing activities we believe you require with the associated costs and an estimated timeframe for completion. Transparency is important to us. We love surprises but not the unpleasant ones that inevitably cost you a lot more money than you were expecting.

If you want to go ahead with the project you sign and return a copy of the Terms of Reference and we proceed as agreed. Minimum hassle and fuss.

Trust and respect

We operate a “Satisfaction Guaranteed” policy as we want all our clients to be 100% happy and satisfied with the work we undertake for them. This provides peace of mind, removes any element of risk for the client and builds trust.


Our recent clients include:-

1 Accounts Online – Online accountancy practice

Have worked with Managing Director Paul Donno since 2004.

Dizzy’s Day Nursery – Outstanding Day nursery


Fiscale - R & D Tax Credit Advisors

Client since 2014

Gipping Press Ltd – Commercial printers


Howe Green Ltd – Leading manufacturer of floor access covers.

Client since 2008

Readability Ltd – Printed label specialist.


Quality Equipment Ltd – Pig farming equipment manufacturer


   01440 710 158