The Power of Positioning in Marketing
Many moons ago, when I was just a slip of a girl, I was introduced to the marketing classic – “Positioning: The Battle for your Mind: How to be Seen and Heard in the Overcrowded Marketplace” first published in 1980 by Al Ries and Jack Trout.
Can you imagine that 38 years ago, a whole decade before the dawn of the World Wide Web, these two advertising gurus were talking about an overcrowded marketplace!
Fast forward to 2018 and we are literally suffocating in media. The need to “position” your business has never been stronger.
The Psychology Behind Knowing Your Audience
At this moment in time, it seems like the whole nation is glued to their TV screens. If isn’t the World Cup it is Love Island. Yes, you heard that right.
Love Island wasn’t something I got into last year or the years before that. I was even adamant I wasn’t going to get into it this year. But here I am in front of my TV every night for 9pm without fail routing for A&E doctor, Alex.
Keeping up to date with the fast evolving world of marketing is something that we take very seriously. If we don’t keep abreast of all the new shiny gizmos how can we ensure we are doing the best possible job for our clients?
We will use the blog as a place to comment on the hottest marketing concepts - from the newest social media platform to the latest thinking on SEO. This will be where we share our marketing expertise and love for all things marketing. And of course where we will have the occasional rant (or perhaps that should be bleat!)
Our very own Marketing Soapbox!
Add the "Meghan Markle" to Your Marketing
Easter - Who Had it Cracked
In a previous blog we touched upon event marketing around Easter. We spoke about the pros, cons and opportunities that lie within event marketing as well as the reasons why many businesses create campaigns around the Easter period.
With event marketing it is important to know whether it is worth the investment and to be sure that you are not just jumping on the bandwagon in a crowded market place.
Find the Spring in Your Step
It doesn’t seem long ago that we were all wishing January away and here we are already in March! Time just seems to disappear before our eyes these days.
With the recent surge of bad weather, it was also easy to miss the beginning of spring (1st March if you go by the meteorological definition). The -6 temperatures and inches of snowfall couldn’t make it feel less like spring.
500 Words... Are You Ready for an Adventure?
Anyone who regularly listens to the Chris Evans Breakfast Show on Radio 2 in the mornings will not have missed the recent call for entries for the annual 500 Words competition.
The competition was started 7 years ago by the DJ in a bid to get children excited about reading and writing. Over three quarters of a million children have written and submitted a story since the competition began with nearly 132,000 entries in 2017. Impressive statistics.
When it comes to Valentine’s Day what is your “go to” gift?
£1.6 billion was spent in the UK alone on Valentine’s Day in 2016! That is a staggering amount when you think about it. But do you know what doesn’t have to cost you that much this Valentine’s Day? Your marketing budget.
Mad for Marketing
Ahh, the British Royal Family - one that is known and loved both far and wide across the globe. But what do people love more than the Royal Family? A Royal Wedding, of course.
Over the years we have been lucky enough to have witnessed Royal Weddings spanning a number of generations.
I’m not sure how many of you reading this are old enough to remember the wedding of Princess Elizabeth and Prince Philip, after all it was in 1947.