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So‍‍‍cial‍‍‍ Media Stripped - Our Favourites

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For a lot of people, the social media oldies would have included platforms such as M‍‍‍ySpace, YouTube and Bebo. Oh, how to go back to the days where your biggest worries were who to have on your top 16 Bebo friends and the betrayal of your friends beginning to leave Bebo for Facebook!

Beyond t‍‍‍he “noughties” nostalgia, over the years we have seen social media platforms such as Twitter, Instagram, Snapchat and Pinterest grace the internet.

Currently there are 3.03 billion active social media users around the globe with each user averaging 7.6 different accounts.‍‍‍‍‍‍

An article from Brandwatch shows user statistics stand at –

  • Facebook – 2.07 billion
  • YouTube – 1.5 billion
  • Instagram – 800 million
  • LinkedIn – 500 million
  • Twitter – 330 million
  • Pinterest – 200 million
  • Snapchat – 178 million daily users

On top of that, Facebook Messenger and WhatsApp handle 60 billion messages between them per day.

Personal vs Business

These are massive figures but when you break them down they consist of both personal and business usage.

The use of social media for business has grown substantially in the last few years.

91% of retail businesses use 2 or more social media platforms and 81% of SMEs use social media in some form. Using social media within your marketing strategy goes beyond just creating an account, it’s all about how you use it.

The top 3 types of content within marketing are social media posts (83%), blogs (80%) and email newsletters (77%).

Why Social Media?

Social media is so much more than just having an online presence.

Using social media for business is a great opportunity to reach a broader audience. You can target people you may not be able to reach offline or on one social media platform alone.

Depending on your objectives and type of business, social media can be used for the purpose of brand awareness and/or lead generation.

Through the content you post and engagement with other uses comes the opportunity to build and showcase your company’s personality. People are more likely to do business with companies they have learnt to trust and experienced memorable interaction with.

Our Favourites

Having used social media from both sides of the spectrum, there is an obvious difference between personal use and business use. Although, our favourites tend to be the same across the board.

Facebook

The first and most obvious platform would be Facebook. Facebook is by far the most popular and adds 500,000 new users daily!

Most people would have started using Facebook to keep in touch with their family and friends, however, there are now currently 60 million active Facebook business accounts.

For business, Facebook is a great platform to upload content on. The ability to post and share information, pictures and videos opens up to a whole world of engagement.

Overtime, Facebook have also kept up with the demands of its users by introducing features such as insights, live streaming and stories.

Fun fact – Cristiano Ronaldo has the most non-Facebook owned page likes with a total of 122.6 million likes.

Twitter

Our next favourite has to be Twitter. 500 million tweets get sent each day which equates to 6,000 tweets a second.

Tweets again can consist of posting organic content, sharing existing content including pictures and videos. 92% of companies who use Twitter are said to tweet more than once a day.

One recent change Twitter has made is increasing the character limit of tweets from 140 to 280. On this change it was interesting to see people’s opinions, on both a personal and business level. Businesses who use Twitter for customer services purposes will benefit from the character increase as previously it proved difficult to resolve issues with such a limitation.

Whatever your purpose of using Twitter, one thing you cannot deny is its suitability for quick witted people to grace our feeds with their razor sharp humour.

Instagram

Over 95 million photos are posted on Instagram daily, making it one of the more obvious visual platforms available.

A lot of people believe that Instagram is only suitable for B2C companies that have products that can physically be photographed. However, that is not the case, there is a place for B2B companies too!

Your Instagram posts do not have to consist solely of products. If you are a service based company, Instagram is a great opportunity to build a personality for your business. Sharing updates of staff, what happens within the office or your whereabouts when it comes to attending events can be just as interesting.

As well as uploading pre-taken photos, Instagram’s story and live streaming options are other features used amongst businesses.

YouTube

Can you believe YouTube has been around since 2005? These days it’s known as the second largest search engine and third most visited site after Google and Facebook.

A staggering 300 hours of video are uploaded to YouTube every minute.

The trend in video has seen significant growth over the last couple of years. There couldn’t be a more suitable platform for businesses to incorporate in to their marketing than YouTube.

Considerations

Before you delve into the world of social media, there are some aspects to consider. The first is that not every platform is going to be suitable for you as a business or for the product or service you offer. Researching and committing to a specific few will be a lot more effective than claiming your place everywhere but not using the channel to its full potential.

Another consideration is time. Whilst social media is free to use, it is still an investment in your time. Going in blind without a strategy will cause you to waste valuable time on activity which won’t be beneficial to your business.

Before you put your hand in your wallet to try advertising on social media, think carefully. Seeing ads appear on your feed is something we have become far too familiar with. To the point we know we see them but the majority of the time we subconsciously just keep scrolling. It would take a highly engaging ad, targeted correctly to make that thumb stop and hover over a call to action button.

Top Tips

  • Schedule – one feature of platforms such as Facebook, Twitter and YouTube is to schedule posts. This means you can pre-write your content and then set it to be posted on a certain day at a specific time. Holy Grail for the time poor? We think so. Dedicating a set amount of time to write some social media posts in bulk – be that for the week or for the month, can save you a lot of time in the long run and make sure your marketing stays consistent.
  • Engage – scheduling posts is what takes the most time but once that is done you can spend a fraction of your day on engagement. Likes, retweets and replies, whatever it may be, engaging with your audience is a great way to build relationships.
  • Analytics – most platforms will have an analytics feature which can help you keep track of your performance across social media. After all, what is the point in pushing your marketing efforts out if you don’t know whether they are generating a return on investment? It is said that 58% of B2B brands fail to measure their social media marketing well. Analytics will give you an insight on what is working well, and, perhaps not so well, to fine tune your efforts moving forward.‍‍
  • Mentality – changing your mentality is a big turning point when it comes to social media. We see a lot of people start with the mentality of “what can we post?” rather than naturally going about their day and thinking “this would be great on social media”. It takes some time, but once you can activity identify whether something would work well on social media you will no longer struggle for content.

Need some help?

Whether you are still finding your feet with social media or your previous efforts haven’t been as successful as you hoped, we can help. We offer a number of strategic and outsourced services that can make a difference to your marketing. To find out more call us today on 01440 710158.

References:

https://oursocialtimes.com/11-really-useful-social-media-statistics-for-201‍‍‍8/

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