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“Elaine has worked with me for over eleven years. Recently she has helped me to develop my brand and marketing by delivering a constant and focused message to our customers old and new.
Elaine has always worked with me on a very professional basis and completely understands what is required to move our business forward.”
Paul Donno, Director - 1 Accounts Online Ltd
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Making it “up close and personal”
Market research involves collecting, analysing and interpreting information about a particular marketing challenge that your business is facing. The aim is to provide the answer to a specific question. For example customer preferences or the attractiveness of a new market.
Market research can be qualitative or quantitative, desk based or field based. It can be research you compile yourself, for example from surveys, personal interviews and focus groups or it can be information already complied and by a third party, such as a government department or industry association.
What’s in it for me?
Market research provides information based on fact. It helps you to make a more informed decision; identify potential opportunities and problems; recognise trends; understand your competitors; reduce the risk of a planned action and plan ahead more effectively.
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