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“Elaine has worked with me for over eleven years. Recently she has helped me to develop my brand and marketing by delivering a constant and focused message to our customers old and new.
Elaine has always worked with me on a very professional basis and completely understands what is required to move our business forward.”
Paul Donno, Director - 1 Accounts Online Ltd
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A marketing strategy is a roadmap that details ideas you need to implement to get from where you are now to where you want to be. It considers and evaluates the options and recommends a chosen way forward based upon the research undertaken and your business objectives.
When to bother…
A marketing strategy is invaluable in the following situations:-
“Ambitious growth” – you want to grow your business by increasing sales and the number of customers served but are unsure how to achieve your goals
“Stuck in a rut” - you have been in business for many years and your business has not evolved with the times; you are feeling “disconnected” with your marketplace
“Scratching your head” - you are launching a new product and are unsure what to do – who to target, what the message should be and how you should be communicating
“Unknown territory” - you are moving into a completely new market, for example exporting, and have no idea how to approach the market
“Looking for the exit” – you are planning your exit from the business and want to increase turnover and visibility to make the business a more attractive proposition to a potential buyer.
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