“Which way you ought to go depends on where you want to get to” (Lewis Carroll)
Market research involves collecting, analysing and interpreting information about a marketing challenge that your business is facing... MORE >>
The competitor analysis assesses the competitors who operate within your existing market or proposed market... MORE >>
Target marketing helps you understand who your target customers are and how best to reach them... MORE >>
A marketing strategy is a roadmap that details ideas you need to implement to get from where you are now to where you want to be... MORE >>
OUR STRATEGIC MARKETING SERVICES
Thinking vs doing
Strategic marketing – all sounds a little grand and intimidating doesn’t it? In reality it is simply a way to ensure you have a plan in place for your marketing. A plan based upon relevant research and analysis.
Many companies approach marketing from a tactical perspective. They decide they need a new website or want to start doing regular email campaigns or building their presence on social media. These are all valid marketing activities but... they are tactical and without a robust strategy they will fail to deliver the desired results.
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“Elaine has worked with me for over eleven years. Recently she has helped me to develop my brand and marketing by delivering a constant and focused message to our customers old and new.
Elaine has always worked with me on a very professional basis and completely understands what is required to move our business forward.”
Paul Donno, Director - 1 Accounts Online Ltd